:: CONTEXTin ::

Market background

During the past 3 years, the display advertising space has grown significantly, and in the center of that growth stands the rise of the ad exchanges (with Google, Yahoo and Microsoft owning/invested in the big exchanges) as centralized market place of buying and selling display media. Today, the next-generation of these ad-exchanges, the Real-Time-Bidding (RTB) ad exchanges, provide liquidity on the supply side, with tens of billions of daily impression opportunity traded every day. This provided the opportunity of building algorithmic-based trading solutions for this market, fulfilling its potential.

Analyzing billions of daily impressions,
we predict in real-time the right price an
advertiser should pay for every single impression.

Based on the probability the user will respond
to the ad, We can bid a different price
for every single ad-placement opportunity.

We optimize toward's the Advertiser's goals to generate greater success and scale.

Analyzing billions of daily impressions, we predict in real-time the right price an advertiser should pay for every single impression.

Based on the probability the user will respond to the ad, We can bid a different price for every single ad-placement opportunity.

We optimize toward's the Advertiser's goals to generate greater success and scale.

Analyzing billions of daily impressions,
we predict in real-time the right price an
advertiser should pay for every single impression.

Based on the probability the user will respond
to the ad, We can bid a different price
for every single ad-placement opportunity.